Ksenia Molostvova lives between two churches, where she sees plenty of weddings each month. However, the founder of Sicilian Wedding Lab doesn't typically plan Sicilian weddings for Sicilians. Instead, she caters to those individuals who might have a connection with Sicily, whether it's through heritage or simply because the island is a favorite destination.
"The world is discovering Sicily," she says. "People always want to search for authentic destinations. And Sicily can offer a lot."
Ksenia shared more about her Palermo-based business and background, the differences between Sicilian weddings and Sicilian destination weddings, the most popular wedding destination, her favorite wedding sites, and her wedding planning goal.
What's your background?
I'm from Moscow, and I've been living in Italy since I started coming here in 2006 because I was responsible for Italy as a journalist. I met my future husband, and we started dating, flying back and forth for six years. And then, I moved to Sicily in 2012. In a couple of years, I left my news department and stopped working for Russian TV channels. But I still create documentaries for different European YouTube channels. So I've continued this work as a producer, but I also started doing weddings in 2015, so now I can say I've become a "wedding producer!"
How did you get started?
First, I had friends say, "Organize our wedding in Sicily." I said, "I'm not a wedding planner. I'm a producer." They said, "Well, if you are a producer, you can do anything."
So I did one wedding, a second, and a third. I was focused more on small weddings, up to 50 people. And then, at some point in 2021, there was a royal wedding in Sicily, and it came to me in a strange way. I knew the man who was organizing this wedding. The bride was the daughter of an earl from Scotland, and the groom was the Spanish prince, the direct descendant of the last Bourbon King of Sicily. And this man I knew asked me to be an interpreter here. So, we started doing this wedding together. I was just his local assistant. But then, he had to quit the planning at some point due to health issues, and I was left alone with this wedding. And it wasn't just a normal wedding, it was a Royal Wedding! I had a chance to say no to that. But then, after some reflection, I said, "Well, if it came to me for some reason, I have to go forward."
I formed my team. We did bring it to life. It was extremely challenging, but it worked. At that point, I understood that I may have to fully dedicate my time to weddings.
Describe the differences between your weddings and typical Sicilian weddings.
I have to bring to life some ideas that are not real. A normal Sicilian wedding doesn't look like a Sicilian wedding for American or Australian clients. It could have more traditional elements than the modern Sicilian wedding; for example, the modern Sicilian wedding wouldn't have a folk band, some really Sicilian elements, or Sicilian food.
Food is extremely important for Sicilian weddings, but it must be something particular, not just simple traditional recipes. For example, you wouldn't serve the simple caponata at a Sicilian wedding. Whereas Americans look for traditional Sicilian recipes and venues like Tonnara di Scopello, an old tuna fishery. It's just like a shed where you keep boats and fishing nets. But the place itself is spectacular. And it has become really popular and expensive just because of foreign weddings.
Local Sicilians would never, ever, ever go to a place like that for a wedding. They need a palace, something chic, some really fancy-looking venue. They don't see the beauty in some rustic place.
What goes into one of your weddings?
We work with many local artisans who make handmade ceramics for guest favors and local bands that perform and feel that people seek them out. There is plenty of stuff that you can give to your guests, like local honey, jams, or other typical local products or objects.
What services do you offer to wedding couples?
Each couple is different, so I'm against packages. I offer a full planning service because it's important to me. A destination wedding is about the destination. So it's not just about the couple and the family.
Normally, it's at least a two- or a three-day wedding because most couples and their parents come here for a long period. We organize a lot of experiences before and after the wedding. It can be a beach day, a wine tasting, or a pizza party. It can be a tour of some beautiful place like an archeological site. It's always about an experience because showing a destination is important. So, everything that Sicily can offer, including beaches, wine, and nice food. It's a holiday, and it's also a holiday that will never ever be repeated in their life because all their friends come here. This is something I like to focus on all the time. It's not just the wedding, it's the experience.
What are the most popular Sicilian wedding destinations?
Taormina is probably one of the most popular destinations because it has been a tourist destination for a long time. When tourism began to develop in Sicily in the 19th century, Taormina had hotels and infrastructure, and it was easy to reach.
Maybe the couples Google "Weddings in Sicily," and Taormina is what they see at the top of the search. Personally, I do think Taormina is a beautiful place, but logistically, it's quite complicated to have an event there.
On top of the town, the mountain is all pedestrian. It's really complicated with the delivery of all the stuff, the transportation—well, everything. And Taormina is not really a beach destination. Many people get confused because they see that Taormina is on the coastline. You do have beaches there, but, at the same time, if you are staying on the beach, you are not staying in the town. So, you have to take a taxi, which takes time and is expensive. And the other way around, if you're staying in the town, you are not staying at the beach. Also, Taormina is close to Mount Etna, so the beaches have gray sands or pebbles, and the sun hides behind the mountains, so you cannot enjoy long sunsets on the beach.
What is your favorite Sicilian wedding destination?
Scopello is really picturesque. And the coastline from Castellammare del Golfo to San Vito lo Capo and until Trapani is probably the most beautiful.
The Province of Trapani boasts white, sandy beaches and beautiful rocks. The color of the water there is turquoise, and the sunsets are really stunning! This part of Sicily is still quite authentic, as mass tourism has never reached it, which is why I love it so much.
What is your goal for weddings you plan in Sicily?
The goal, obviously, is to satisfy, to find out what each couple wants and their values, why they chose a destination wedding, and why they chose Sicily. So, what would they like to find in Sicily, and what would they want to share with their guests about Sicily?
In September, I had a wedding for a Canadian couple with Italian origins, not Sicilian. They spent two weeks here, traveling all over the island with all their friends. I was so pleased to get their review and see how much they enjoyed the time they spent here. They had so many activities in these two weeks. So, I think that the goal was reached. It wasn't about the wedding, but it was about the experience.
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