Lindsay Marie Morris

Fast Penny Spirits Founder and CEO Jamie Hunt is on a mission. She wants to change the way we drink, and part of that means tapping into tradition. In Jamie's case, that translates to her Sicilian roots. Her grandparents came to the U.S. from Caltanissetta and Palermo. Her grandfather made wine, and her mother introduced her to the art of spirit-making.

 

American-made amari just couldn't compare to the complex flavors Jamie experienced in Italy, so the "mostly Seattle" native concocted her own, launching flagship varietals: Amaricano and Amaricano Bianca.

I recently had the chance to chat with Jamie about amari origins, Fast Penny Spirits' start, the company's generous give-back program, some of the 46 botanicals in the Amaricano recipe, and what she'd like to see and hear from customers.

 

 

What exactly is amaro?

It just means bitter in Italian. It's a bittersweet Italian liqueur. Other countries make it, but Italy is most well-known for it. It's made by macerating botanicals like flowers, roots, herbs, spices, and fruits. The botanicals are then put into either a high-proof spirit, which is the most common, or wine. 

 

 

What is the history of amaro?

Preserving the health benefits of plants in alcohol has been done for centuries because there wasn't refrigeration and no way to freeze or sustain whatever those properties were. It's just interesting to see how it evolved from this liquid to help treat ailments into adding a little bit more sugar to make it more pleasant for people and eventually becoming more of an elixir or something you would drink whether you were sick or not.

 

There's also an interesting story about amaro with the Prohibition in the U.S. Because it was considered medicine, it could be sold in pharmacies in the U.S. So fernet and other Italian amari came in as medicine, and people could buy it at their local drugstore. That's the time when the Hanky Panky cocktail was created with fernet. 

So, there are interesting little moments throughout history when this comes alive. When we were in the Averna factory in Sicily, we went to the abbey where the monks created the recipe. It was fascinating to explore the gardens and see many of the ingredients used in the Averna recipe.

 

 

How did you get started producing Amaricano?

I have been an amaro lover for a very long time since traveling to Italy in my twenties. I've been drinking it ever since. My family is Italian, and my grandfather used to make wine. My mom used to make Galliano and other Italian liqueurs, like limoncello. So I kind of grew up just used to being around people making beautiful things, whether it was food or liquid.

I worked as a consultant in the digital tech industry for over twenty years. I was looking for a new chapter and trying to figure out something I was passionate about that would be a real product, like a physical product. Because I've been doing so much that didn't have a physical element to it. 

I also wanted to create something that allowed me to give back. From the start, I knew I wanted to become a B Corp because I believe in business as a force for good—for people, the planet, and our environment.

Being raised in an Italian family teaches you the importance of welcoming, engaging, and building a sense of community. It's about being a place where people love to gather, enjoy good food and drink, and experience genuine hospitality. That's the spirit I wanted to create.

One night, I was having an after-dinner amaro with my husband at a local bar here in Seattle. For whatever reason, that night, I got curious about whether there was an American-made amaro. I had never really thought about it before. 

They had a few bottles behind the bar and offered us samples, as about half a dozen amaro makers are in the Seattle area. We tried them, and while they were good, they didn't have the same complexity as the Italian styles I was used to. That sparked my interest in researching the market and experimenting with my own recipes. 

Six months later, I launched the business and began developing the recipes, a process that took about two and a half years. During that time, I was also working full-time as a partner in the digital business at Ernst and Young.

In March 2020, when the realization came that COVID was here and we were in lockdown, I had to change my whole launch strategy. I planned to launch in July 2020 but could no longer launch with a distributor because distributors didn't want to pick up any new brands then. 

Restaurants and bars are typically the way you launch a spirit. And most of those were shut down and doing takeout. 

With all of that in mind, I made a decision about the direction I wanted to take in both life and work. I resigned from EY and dedicated myself full-time to Fast Penny. We launched in July 2020 and have been growing ever since.

Tell us more about Fast Penny's give-back program.

It's called Pretty Penny, and we focus on several initiatives. Our main program is a quarterly 3% giveback from bottle sales to nonprofits that support women, the community, and the hospitality industry. We also volunteer our time with various nonprofits as part of this effort, and we frequently offer in-kind donations. Giving back is a core value for us.

 

How does Amaricano compare to Sicilian amari?

We use wooden casks and filtration methods similar to the amari facilities I visited in Sicily. We've also incorporated some of the same botanicals. My recipe includes sweet and bitter orange, as well as saffron, which is a traditional ingredient. 

 

Staying true to Italian tradition, I focused on sourcing local ingredients to highlight the terroir of where our amaro is made. I discovered saffron grown in Washington State, which was exciting. We also have Rainier cherries, named after our local mountain, which are stunning, as well as hazelnuts. Even truffles, foraged by dogs right here in Washington, are part of the mix.

 

I have a truffle dog as well. He's a Lagotto Romagnolo, the truffle dog of Italy. His nickname is Fiori. His longer name is Draco Fiorano. We call him Fiori because that would be a lot to get out! 

We work with a local forging company called Truffle Dog Co., and the founder, Alana McGee, sometimes comes by and grabs Fiori for a hunt. Unfortunately, I'm so busy with the business that I can't go truffle hunting on my own. So, she'll take Fiori along with her dogs, and they'll head out to find truffles, then bring them back to us.

 

 

How do truffles factor into Amaricano?

It is beautiful. I dehydrate them, and when you dehydrate them, it concentrates the flavor and changes it a bit. So instead of that funkiness that we associate with truffles, which I love, it turns into more of a cocoa, fruity, earthy flavor, which really melds a lot of the other botanicals that are in the mix. 

At one point, I considered removing truffles from the main products to cut costs and reduce the price of the amari, but since they were integral to the recipe, it really didn't hold together without them. It creates a nice flavor profile and body. 

We also include hops in our product since Washington is the largest grower and exporter of hops in the U.S., producing over 75% of the country's supply, most coming from Yakima Valley where ours are grown. We thought, "We definitely need to incorporate that ingredient!"

 

 

You give tours of your distillery. Tell us what those entail.

We share the story of Fast Penny, explaining the process of making amaro and how I developed the products they're tasting. Guests get to sample our limited releases, and we tailor the experience based on their interests. Typically, this includes tasting the limited releases, learning about our production process, and exploring the rich history of amaro, as many people are unaware that it has been around for centuries. Then, we end the tour with a cocktail made with our amaro in local spirits to highlight its versatility in entertaining. 

 

 

What kind of feedback have you gotten about your products?

I wanted people to think, "Wow, I never realized I liked amari until I tried yours, and now I have a whole collection!" I've actually had several people approach me, unsolicited, to say just that.

 

I want people to love our product and keep using it, but I also aim to broaden the category as a whole. I don't view other amari brands as competitors; we're a small segment compared to the larger spirits industry. Instead, we can support one another and elevate the entire category together. 

 

 

What is your ultimate goal with Fast Penny Spirits?

My goal is to create fun and memorable experiences that incorporate amaro. One way to do this is through cocktails or as a pre-meal drink, but if you've just enjoyed a big meal and want the night to continue, it's all about introducing people to the concept of a digestif.

We also host many events here at Fast Penny. We've organized a summer concert series, chocolate-amaro pairings, and mushroom happy hours. We're always looking for ways to connect people and create memorable experiences and community, whether at the distillery or in their own homes.

 

 

 

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A thick and spongy savory tomato pie, sfincione is the grandmother of what Americans call Sicilian pizza. As is typical in Western Sicily, my nonna would top hers with anchovies, onions, breadcrumbs, and cheese. We looked forward to enjoying it with our Christmas Eve feast, always saving some room for her cookies.

Nonna rarely wrote her recipes; when she did, there were never any measurements. Luckily, folks like Italian-American siblings Michele and Joe Becci of Our Italian Table are doing their part to preserve food traditions. Their recipe for sfincione is approachable, and the result resembles what Nonna would have prepared.

I recently corresponded with Michele and Joe, who shared their background and connection to this recipe, how sfincione differs from pizza, favorite side dishes, and more.

 

 

Tell us about your background.

We are two siblings who grew up as second-generation Italian Americans in the small town of Phillipsburg, New Jersey—a place that welcomed a large influx of Italian immigrants in the early 20th century. Our love of cooking began in our childhood, helping our mother in the kitchen. Standing on chairs, we would roll pasta dough, shape gnocchi, or (gently) stir the simmering pot of passatelli. Together, we rolled meatballs, kneaded dough, helped make the sauce, and fried eggplant. Our mother was forever sharing her specialties with family and neighbors, near and far. Thankfully, she passed on her passion for cooking to us.

 

Our grandparents emigrated from Sicily, Naples, and Marche in Italy. Their arduous journey across the sea to a new life only deepened their desire to continue the traditions and rhythms of their former lives in a new land and build a life surrounded by the love of family. Growing up, large family gatherings were the norm, and good food was the foundation for a lifetime of memories filled with laughter and love. 

This celebration of family, tradition, and Italian culture is at the heart of everything we do, which is why we first launched Our Italian Table, our food blog, over 15 years ago. Working from opposite coasts—Joey in California and Michele in Pennsylvania—our blog has brought us great joy, allowing us to share our passion with our readers. Today, Our Italian Table has grown to include our annual magazines (our most recent issue, "From Sicily, With Love," is over 100 pages dedicated to the land of our maternal grandparents, Sicily) and our recently launched podcast, A Tavola, along with an online shop that features carefully curated Italian products from artisans we know and love—items we proudly use in our own homes and kitchens here in the U.S.   

 

What is your connection to this recipe?

Our mother's family is from Santo Stefano di Camastra in Sicily. Many from her village immigrated to the town in the U.S. where we grew up, Phillipsburg. There was a bakery called the New York Italian Bakery, an institution that had been around for over 40 years. We can still remember how excited we would be when we would jump in our Dad's station wagon for a trip to the bakery. The aromas in the bakery were magical—the smell of the piles and piles of breads and Italian cookies gleaming behind the glass display cases—but our favorite display case was the one that held the trays of Sicilian pizza, oily and thick and tomatoey. Whenever our parents allowed us to have a slice of pizza, they would scoop a slice out of the pan and hand it over to us, oily against the parchment paper. We were made to wait until we were back in the car to eat our prized possession, and we devoured it.  

 

How is sfincione different from pizza?

Sfincione, often called "Sicilian pizza," is quite distinct from the classic pizza most people know. It's not the thin, crisp-crusted Neapolitan or New York-style varieties. Sfincione has a thick, soft, and fluffy crust, more akin to focaccia. It's baked in a rectangular pan, which helps create a thick, spongy base that's both light and substantial. The name "sfincione" itself hints at its texture, derived from the Latin word spongia, meaning "sponge." 

 

The dough is covered with a mix of onions sautéed with tomatoes, anchovies, and breadcrumbs, which add a bit of savory crunch. Cheese—usually grated caciocavallo or pecorino—is sprinkled over the top. The anchovies, onions, and robust cheese provide a savory punch, while breadcrumbs on top add texture and a rustic finish. Oregano, Sicilian oregano if you can find it, is used in the sauce, giving it a unique Sicilian flavor. 

 

What are some popular sfincione side dishes?

We love to serve sfincione as part of an antipasti board that includes maybe a simple mix of briny olives, cured meats, and cheeses. When served as a meal, we love to serve a bright, lemony salad, perhaps peppery arugula dressed lightly with lemon juice and shaved Parmigiano. A classic Sicilian fennel and orange salad also works beautifully to add brightness alongside the deep flavors of the sfincione. Occasionally, when we have a larger crowd, we might also serve a platter of seasonal grilled vegetables such as zucchini, eggplant, and peppers drizzled with extra-virgin olive oil and red wine vinegar. 

 

What do you hope readers take away from your recipe?

We want readers to come away with a sense of Sicily's culinary soul and an appreciation for the simplicity and depth of flavors that define traditional Sicilian dishes. Sfincione isn't just a "Sicilian pizza"—it's a rustic, satisfying dish with a story, a connection to Sicilian street food culture, and a distinct personality… a taste of Sicily in its most comforting form, a reminder of the island's ability to transform humble ingredients into something memorable and delicious. We also hope that our readers will feel inspired to make sfincione at home and to gather and enjoy it like in Sicily, where sfincione is meant to be savored slowly, with friends and family, in the warmth of community.

 

>>Get Our Italian Table's sfincione recipe here!<<

 

 

 

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