Lindsay Marie Morris

Ksenia Molostvova lives between two churches, where she sees plenty of weddings each month. However, the founder of Sicilian Wedding Lab doesn't typically plan Sicilian weddings for Sicilians. Instead, she caters to those individuals who might have a connection with Sicily, whether it's through heritage or simply because the island is a favorite destination.

 

"The world is discovering Sicily," she says. "People always want to search for authentic destinations. And Sicily can offer a lot."

Ksenia shared more about her Palermo-based business and background, the differences between Sicilian weddings and Sicilian destination weddings, the most popular wedding destination, her favorite wedding sites, and her wedding planning goal.  

 

What's your background?

I'm from Moscow, and I've been living in Italy since I started coming here in 2006 because I was responsible for Italy as a journalist. I met my future husband, and we started dating, flying back and forth for six years. And then, I moved to Sicily in 2012. In a couple of years, I left my news department and stopped working for Russian TV channels. But I still create documentaries for different European YouTube channels. So I've continued this work as a producer, but I also started doing weddings in 2015, so now I can say I've become a "wedding producer!"  

 

How did you get started?

First, I had friends say, "Organize our wedding in Sicily." I said, "I'm not a wedding planner. I'm a producer." They said, "Well, if you are a producer, you can do anything."

So I did one wedding, a second, and a third. I was focused more on small weddings, up to 50 people. And then, at some point in 2021, there was a royal wedding in Sicily, and it came to me in a strange way. I knew the man who was organizing this wedding. The bride was the daughter of an earl from Scotland, and the groom was the Spanish prince, the direct descendant of the last Bourbon King of Sicily. And this man I knew asked me to be an interpreter here. So, we started doing this wedding together. I was just his local assistant. But then, he had to quit the planning at some point due to health issues, and I was left alone with this wedding. And it wasn't just a normal wedding, it was a Royal Wedding!  I had a chance to say no to that. But then, after some reflection, I said, "Well, if it came to me for some reason, I have to go forward."

I formed my team. We did bring it to life. It was extremely challenging, but it worked. At that point, I understood that I may have to fully dedicate my time to weddings. 

 

 

Describe the differences between your weddings and typical Sicilian weddings.

I have to bring to life some ideas that are not real. A normal Sicilian wedding doesn't look like a Sicilian wedding for American or Australian clients. It could have more traditional elements than the modern Sicilian wedding; for example, the modern Sicilian wedding wouldn't have a folk band, some really Sicilian elements, or Sicilian food.

Food is extremely important for Sicilian weddings, but it must be something particular, not just simple traditional recipes. For example, you wouldn't serve the simple caponata at a Sicilian wedding. Whereas Americans look for traditional Sicilian recipes and venues like Tonnara di Scopello, an old tuna fishery. It's just like a shed where you keep boats and fishing nets. But the place itself is spectacular. And it has become really popular and expensive just because of foreign weddings.

Local Sicilians would never, ever, ever go to a place like that for a wedding. They need a palace, something chic, some really fancy-looking venue. They don't see the beauty in some rustic place.

 

What goes into one of your weddings?

We work with many local artisans who make handmade ceramics for guest favors and local bands that perform and feel that people seek them out. There is plenty of stuff that you can give to your guests, like local honey, jams, or other typical local products or objects. 

 

What services do you offer to wedding couples?

Each couple is different, so I'm against packages. I offer a full planning service because it's important to me. A destination wedding is about the destination. So it's not just about the couple and the family.

 

Normally, it's at least a two- or a three-day wedding because most couples and their parents come here for a long period. We organize a lot of experiences before and after the wedding. It can be a beach day, a wine tasting, or a pizza party. It can be a tour of some beautiful place like an archeological site. It's always about an experience because showing a destination is important. So, everything that Sicily can offer, including beaches, wine, and nice food. It's a holiday, and it's also a holiday that will never ever be repeated in their life because all their friends come here. This is something I like to focus on all the time. It's not just the wedding, it's the experience.

 

What are the most popular Sicilian wedding destinations?

Taormina is probably one of the most popular destinations because it has been a tourist destination for a long time. When tourism began to develop in Sicily in the 19th century, Taormina had hotels and infrastructure, and it was easy to reach.

 

Maybe the couples Google "Weddings in Sicily," and Taormina is what they see at the top of the search. Personally, I do think Taormina is a beautiful place, but logistically, it's quite complicated to have an event there.

 

On top of the town, the mountain is all pedestrian. It's really complicated with the delivery of all the stuff, the transportation—well, everything. And Taormina is not really a beach destination. Many people get confused because they see that Taormina is on the coastline. You do have beaches there, but, at the same time, if you are staying on the beach, you are not staying in the town. So, you have to take a taxi, which takes time and is expensive. And the other way around, if you're staying in the town, you are not staying at the beach. Also, Taormina is close to Mount Etna, so the beaches have gray sands or pebbles, and the sun hides behind the mountains, so you cannot enjoy long sunsets on the beach.

 

What is your favorite Sicilian wedding destination?

Scopello is really picturesque. And the coastline from Castellammare del Golfo to San Vito lo Capo and until Trapani is probably the most beautiful.

 

The Province of Trapani boasts white, sandy beaches and beautiful rocks. The color of the water there is turquoise, and the sunsets are really stunning! This part of Sicily is still quite authentic, as mass tourism has never reached it, which is why I love it so much.

 

What is your goal for weddings you plan in Sicily?

The goal, obviously, is to satisfy, to find out what each couple wants and their values, why they chose a destination wedding, and why they chose Sicily. So, what would they like to find in Sicily, and what would they want to share with their guests about Sicily?

 

In September, I had a wedding for a Canadian couple with Italian origins, not Sicilian. They spent two weeks here, traveling all over the island with all their friends. I was so pleased to get their review and see how much they enjoyed the time they spent here. They had so many activities in these two weeks. So, I think that the goal was reached. It wasn't about the wedding, but it was about the experience. 

 

 

 

  

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Antonio Bertone arrives at our interview wearing a sweatshirt that reads, "Boxed Wine Is Not a Crime." He hopes this slogan will stick and help people choose more sustainable boxed beverages like his Alileo Wines. 

Cofounded by Antonio and his wife, Alexandra Drane, the Boston-based boxed natural wine company produces award-winning West Coast Sicilian varietals in partnership with Bertone's family in Sicily and imports them to the United States, where they are distributed in Massachusetts, New York, Vermont, New Hampshire, and Texas. 

Antonio shared what inspired Alileo's creation, what makes his wines unique, and why boxed wine.

 

 

What is your background?

My father emigrated from Molise, and my mom emigrated from Partanna, Sicily. When I was in the second grade, my parents decided to move us back. My sister and I were born here in the United States. 

My mom was very homesick. She was the only one from her family that left and came to America. My dad's entire family ultimately ended up in the States. 

So, we moved back, and I did my second to fourth grades of elementary school in Sicily and all my summers. Then, after my dad passed, my mom kind of moved back for half the year, so she would do June to December in Sicily and then December to June back in the U.S. That went on for 30 years until she passed. 

 

What inspired Alileo's creation?

We were in COVID lockdown, and my mom was battling cancer. I think she felt this fear or sadness that once she passed, the connection to Sicily would start to degrade or disappear because I'm the last one left in America, representing the Sicilian side. 

So, my wife and I started talking about starting a wine company with our cousin Rosario, a winemaker in Sicily. 

Over the years, we have always joked about it at the dinner table and about how nice it would be. We all enjoyed those conversations in the kitchen. My kids got into it; they were like, "That could be so cool."

We came up with the name and the product's USP. We started it, kicked into making-things mode, and worked with some designer friends in London to design the packaging. We started getting ready for the first shipment, and then my mom passed. The first shipment, our first 40-foot container, actually arrived on her birthday the following year. So it was pretty magical that the wine has this eternal connection to her. 

 

What's been your goal with Alileo Wines?

For our wine, we wanted to make a low-intervention, natural wine. We wanted to make something that didn't have junk in it and sugar and all the crap that gives you headaches. And we wanted to bring a younger audience into wine.

 

Wine is as old as time. The simpler the wine-making, the better, in my opinion.  

 

Your wine is low-sulfite. Why is that important?

You're dealing with a low-intervention wine, which has a greatly reduced amount of sulfites in the wine. The grapes themselves produce a certain amount of sulfites, and for you to get some sort of shelf life, you have to work with some form of SO2. So we keep ours at the bare minimum, which is around 55 parts per million. The standard natural wine is 150 parts per million. Commercial wines are in the four hundreds and five hundreds, which sometimes causes people headaches and some of the negative side effects of wine. 

 

Why did you choose to box your wines?

I come from a consumer products background. As a marketeer, I'm better against the grain than I am with the grain. Sustainability is a key discussion to get a younger audience interested. 

Sicily's on fire right now; it's still 40 degrees Celsius daily. So it's important to put your money where your mouth is and act in a more sustainable or responsible manner. 

In my previous careers, I always drove toward a more sustainable point of view. In our product creation, our ambition is to be a B Corp, and the box in and of itself is way more functional. Once you open a box, the wine's still good for 30 to 45 days. Transport costs are a fraction. Think about the overall energy it takes to make a glass bottle rather than just a cardboard box and a bladder. 

People are like, "Boxed wine?" The rest of the world is fine with the format. It's just in America and weird days at college, slamming Franzia that has forever created this stigma. So we're here to change it.

 

How does your wine compare to other Sicilian wines?

I think my cousin has a special gift. When you hear about natural wines, people start to think funky and weird. And no knock to the really experimental winemakers, but we're making a commercial product. We're using grapes that are synonymous with our side of the island. 

Our most popular wine is zibibbo macerato, a skin-contact wine made out of a grape that's usually used to make dessert wine. Our zibibbo is very dry tasting and drinks super lovely, all because of Rosario and his skills. 

I come from farmers. My mom's side of the family were all grape and olive farmers. My dad was a farmer before he came to America. He had livestock. He had sheep, horses, and cows. So we ate incredibly well. Even though we had no money, we never knew that we didn't have any money. Because we basically produced all the things that we consumed. So to make something that's as simple but delicious and has its own profile and point of view, I think suits us. 

 

What are your future plans?

We launched boxed water as well. We were doing a lot of popups, and it was interesting to find the format. Single-use plastic, under a certain measurement, is being banned in a lot of communities around the oceans.

Right now, we're in five states. Funny enough, we don't sell in Italy. Next year, we will start selling in six European countries. 

We're trying to grow and occupy a place in the wine retail channel that serves good food. We really want to have a good connection to good cuisine.  

 

What experience do you hope people have with your wines?

I hope they're enjoying themselves, eating something nice, and having a nice conversation. That's the overall goal: bringing people together. 

 

 

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